Tuesday 19 April 2011

Websites Review

The following links:
i) www.groupsmore.com

Compare and contrast sites in terms of:

Similarity

Functionality
1)   Target audience
All websites are targeted to everybody means people any age, any culture and etc.
2)   What can be done with websites or the sites purpose
All websites are selling their product and services by online which means they are leading social ecommerce websites.
B2C, B2B and other business models used
3)   Provide same discounts
50%-90% discount
4)   Same features to login, sign in to subscribe
5)   Same criteria as voucher is given in each website like users can view the time, the discounts, and the value left for the product or services to purchase and view how many buyers bought the product.
6)   Same way to purchase – e payment. Click –and - mortar organizations that conduct ecommerce activities.
7)   Conduct partnerships with other businesses
8)   Input
Allow users to input as example sign in need input user name and password
9)   Output
Allow users to manipulate the websites effectively to get desirable result

User Interface/ Site Layout
1)   Creative Web graphics used
In terms of background image, colour, font of the content colour, buttons.
As example Flash design, HTML programming could be used – web programming languages
2)   Media or communication used to interact users
Brochures, animation, good quality of pictures, photography, hyperlinks well shown

Differences

Functionality
1)   Milkadeal.com and Groupsmore.com
Similar by providing same functions like registration
Example if the user opens the facebook account and by clicking on log in button it will automatically sign in the user as a member so no need to the user to register as a member or sign in again as example websites like Superdeals and JackCow.com
Milkadeal.com and Groupon.com use facebook account for registration because many users all over the world use face book and it is profitable for facebook as promoting their organization from this websites.
2)   Groupsmore.com provide blog – Groupon.blog but others are not providing
3)   Affiliate marketing/online advertising
Jackcow.com provides banner ad of other product like ipad to attract customers by providing discounts as well.

User Interface/Site Layout
1)   Different colours, background, background image, font sizes of content in each website by using flash
2)   Groupsmore.com and jackcow.com provides good use of colour (matching colours)

Rank the websites:

1.   Groupsmore.com
It provides user friendly interface as it is easy to use, to manipulate, to get desired information, search - all options in appropriate place Provide the criteria like user can view the timing, value of the any product so it is easy for the user to decide to check and option like see discounts expiring today.
Registration feature as with facebook example
2.   JackCow.com
Good user interface; information is given in clear way, understandable way
3.  Superdeals.my
Good user interface, too colouring the user can be confused by viewing the web pages 
4.   Milkadeal.com
All information is given one short and it became very long page to search an product user have to scroll down continuously, the links to open is very hard the user should to wait so long because of overload information and flash animations make very slow process of opening the web page.

Summary
Benefits of those websites:
1)   No barriers in terms of time or destination, users can purchase, view products and services by online anytime and anywhere.
2)   The direct cost-of-sale for an order taken from a web site is lower than through traditional means as discounts can be provided as 95%
3)   Operational benefits of e commerce include reducing both the time and personnel required to complete business processes, and reducing strain on other resources. So it is the cheapest means of doing business.
Why i prefer Groupsmore.com website
     I preferred website Groupsmore.com compare to others because the functionality of this site works quickly and correctly. More functions are available, usability is provided which means it is easy to read, navigate, and understand; information is sufficiently provided.
  • Yes, ecommerce tool implemented because the websites consists of the buying and selling, transferring of products or services over electronic systems such as Internet or computer network. An effective ecommerce site begins by understanding and defining the business strategy, goals and metrics for the site, and then crafting a website that is tailored to meet those site objectives. Objective these four websites offers exclusive deals and discounts at the best places to eat, relax shop and travel and discover unbelievable deals at half the price.


  • Lack of information on how to purchase how to order or how the transaction works.To improve is to put video or create another web page with instructions.





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